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A Social Business Strategy Can Make A Company More Responsive and Agile
One of the big buzzwords of 2011 will be ‘Social Business’. It’s an outgrowth of terms we’ve seen the last 3 years like social media, social media marketing, social computing, social networking,...
View ArticleYou Are Invited To The Social Business Jam
Last week, I posted about the emergence of the Social Business term to represent the next stage in how companies are using social and collaboration technologies in order to conduct business. My post...
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A Primer on the Website Personalization Trend
The Personalized Web will be driven by analytic engines that will integrate data from many sources in order to present an online experienced tailored to each user. Thanks to the explosion of social...
View ArticleHorizonWatching Newspaper: Daily Recap of Emerging Trends, Technologies, and...
A few weeks ago I started publishing The HorizonWatching Daily via paper.li. I thought I’d give it a try and so far I like it. It takes the links those I am following on Twitter and pulls those...
View ArticleTop 25 Most Popular Consumer (B2C) Branded Facebook Pages
I’ve been busy doing lots of research into how social media is being used by corporations. I thought I’d share with you one piece of analysis I’ve done on B2C Branded Facebook pages. As I’ve discussed...
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Jack Uldrich: Predictions for 2012
Jack Uldrich is a well known author, blogger, columnist, keynote speaker, and global futurist. Two books of his I recommend are 1) Jump the Curve: 50 Essential Strategies to Help Your Company Stay...
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103 Digital Marketing Trends and Prediction Lists for 2013
If you have been following my blog posts here the past month, you know I have been sharing my 2013 trends research notes and observations along the way. One part of my process is to read what others...
View ArticleDigital Marketing: A 2013 HorizonWatching Trend Report
My Digital Marketing: A 2013 HorizonWatching Trend Report is now available out on Slideshare and I’ve embedded the slides this post below (see bottom of post). This report contains summary...
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WOMMA’s 2013 Influencer Guidebook
WOMMA (The Word of Mouth Marketing Association) has recently announced the publication of it’s 2013 Influencer Guidebook. This Guidebook is an educational resource for marketers to better understand...
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SteadyServ’s iKeg™ Solution: Leveraging The Third Computing Platform
The collection of IoT (Internet of Things), Mobile, Cloud, Social, and Data Analytics trends are enabling a whole new era of intelligent solutions for businesses of all sizes. IDC calls this the...
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The World’s Most Influential CMO’s: How Social Are They?
I’ve been doing a bunch of research into online Influencer identification, marketing, and engagement the past 6 months. It’s a topic that is getting more traction and I expect in 2014 we will see a...
View ArticleDigital Marketing Trends and Prediction Articles for 2014
The Digital Marketing trend is reshaping relationships with customers, employees, and business partners. Many enterprises are already well on their way to digitally transforming their marketing...
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